SHFT.com partners with the Residences at W Hollywood

Los Angeles, California (Date) – Award-winning lifestyle platform SHFT.com and Los Angeles’ most sustainable luxury urban development, The Residences at W Hollywood, announced an innovative partnership today. The collaboration will spotlight the property’s lifestyle offering of environmentally-enhanced elegance while furthering SHFT’s mission to collaborate with innovators and industry leaders that embrace and promote leading-edge design, sustainability and innovation.
SHFT.com – founded by film producer Peter Glatzer and actor/filmmaker Adrian Grenier – will call The Residences at W Hollywood home after transforming a penthouse suite into an eco-sanctuary where the team will host private events and screenings, conduct meetings, produce lifestyle content and display SHFT-curated products.  SHFT will also develop video content for SHFT.com at the property.  The videos will showcase the property’s unparalleled features – from its architectural design and cutting-edge technology to its rich landscaping and construction materials – which all reflect a commitment to the highest standards of conservation and sustainability.
“The Residences at W Hollywood is a fantastic property that marries sustainable luxury living and great innovation in the heart of Hollywood,” said Grenier. “It’s an ideal partnership because the  property is a reflection of what SHFT stands for, and we’re excited to start producing art shows and  music series, and in general to start bringing the creative SHFT community to our new home.”
“SHFT, whose other partners include industry leaders like Virgin America, Ford Motor Company and AOL/Huffington Post, is at the epicenter of a cultural movement focused on sustainability,” said Ron Barnes, Director of Sales and Marketing for The Residences at W Hollywood.   “It is driven by the passion of Adrian and Peter, two leading influencers who embody the values that went in to making The Residences at W Hollywood an urban oasis and one of the most in-demand luxury residential properties in the city “This partnership will showcase what’s possible in green luxury living for years to come.”  
The Residences at W Hollywood, one of the largest Silver LEED-certified residential properties in the country, boasts resource-saving, earth-friendly lifestyle solutions and enhancements at every turn. The property features a high-efficiency irrigation system that reduces use of potable water by more than 70 percent, low-flow fixtures and dual-flush toilets that reduce water usage by 32 percent.  In addition to the building’s inherent sustainable qualities, The Residences at Hollywood provides preferred parking for high-efficiency vehicles and scores a 92 out of 100 in walkability from www.walkscore.com, not to mention the iconic Hollywood Farmers Market and Metro are steps away. 

The property recently completed a $1 million enhancement to create the best rooftop park and pool deck in LA, which includes lush, energy-efficient landscaping featuring vibrant native flowers and succulents requiring minimal moisture, and unveiled a state-of-the-art residential theatre with environmentally-sound lighting technology.
“We are thrilled to call The Residences at W Hollywood our home base,” added Glatzer. “It’s more than a beautiful, luxury building.  It’s proximity to the Farmer’s Market, the subway downtown, and the LEED certified design that went into it, make it the perfect place for us to hang our hat.  In putting together the SHFT suite – which we’re calling SHFT Studio – it’s becoming an idea laboratory for sustainable living and design.  We’re exploring all kinds of ideas from chairs to wallpaper and collaborating with local artists and designers.  It’s going to be a fruitful space to work and play. ” Back To Media
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The Residences At W Hollywood